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About us


Established in 2016 by Genesis Vega, Ayra emerges as a cutting-edge RTW & luxury swim brand rooted in the heart of Los Angeles. Ayra Swim is the ultimate destination for provocative, sleek, and top-notch swimwear. Crafted in the USA, our designs draw inspiration from global trends and the thrill of travel. We obsess over premium fabrics and meticulously tailored patterns, blending contemporary cuts with timeless silhouettes.

Paying homage to her late mother, Ayra Swim is Genesis' creative outlet. Fueled by wanderlust, love for fashion, and a thirst for adventure, every Ayra creation is a testament to a life well-lived and a style that knows no boundaries.