About us


The label was created by Genesis Vegas, we are a contemporary brand that creates stylish, luxurious, high quality swimwear. We pride ourselves in the excellence of not just creating perfect swimsuits but also providing a great experience for our customers and every small detail in between to make sure they receive pieces that are finished to perfection. Design, Manufacturing, sourcing, fabrics, and customer service are all things we perfect before we bring our garments to the public. Based in California, AYRA Swim is made in the US with local production in Los Angeles, using the best and softest Italian yarns, custom color fabrics and prints. AYRA blends modern cuts with timeless, fashionable swimwear to create a sophisticated and modern look.

Genesis Vegas, the designer and director of AYRA, graduated with a Bachelor in Marketing and a Masters in Finance, left her corporate marketing job at Coca Cola to pursue her lifelong dream of starting her own clothing brand. Today she works not only on the designs but overall production and directing the company, making sure every piece represents her passion for design and quality.

Named for Genesis’s late mother, the idea of AYRA Swim was born as a way to express her passion to creating and design accompanied by her vision to become an entrepreneur, Genesis passion for travel, fashion, and adventuring through life bring the inspiration behind all her designs. She set out to create the perfect swimsuits — stylish and flattering, filled with intricate designs but durable enough to stay as a staple piece in your collection.


From our designer –

{I really believe that nothing feels better than clothes that feel and fit you perfectly, we put a lot of effort into everything we do to create those pieces, when our swimsuits get to our costumers they can touch and feel our quality, this is because we are extremely involved in every part of the process of the creation of our swimsuits, from the design, the patternmaking, selection of fabrics, manufacturing, points of sale, costumer service, and every little detail that involves creating the perfect garment, one we know our costumers will love and one we can pride ourselves of producing.}